I searched “why strategic plans fail,” and I was inundated with millions of reasons.  There are all kinds of articles on “the top ___ reasons why strategic plans fail.”  Bing says there are about 27 million such hits, and Google claims 48 million.  That’s a lot of top reasons why strategic plans fail.

But I think there’s only one real reason they fail.  They suck.  And they’re no fun.  (Well, I guess that’s two reasons.)

Rigidity AND Flexibility

I’ve seen strategic plans that are so loosey-goosey that there’s no way you could tell whether you’ve met the intent of the plan.  Or worse…no way to tell you have NOT met the intent of the plan.  They are not “straightforward.”  And I’ve seen plans that are so rigid, so detailed to the nth degree that they become irrelevant five minutes after they’ve been published.  The key is not EITHER rigidity OR flexibility.  The key is BOTH rigidity AND flexibility.  (And in The Amoeba Effect, I reveal how it’s actually rigidity appropriately applied that enables flexibility.  But that’s a story for another time.)

FUN!

I have never seen a strategic plan that includes engaging trigger devices that unite people around commitment to delivering on the plan.  Oh, the “good” ones TALK about strategic communications.  And few deliver on it.  The system I’m patenting does more than talk about talking about the plan.  My system delivers visually striking, interactive and engaging trigger devices – things that help keep the entire team working inharmony toward achieving the corporate destiny.

How would you like to, in a few short words, and with a few beautiful pictures, have people salivating – begging even – to be part of your vision, to be part of the team executing your strategic plan? Hang on…it’s coming!

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